Shelf Made (wo)man

Top ten considerations when it comes to designing retail shelving.

Photo credit: Architonic.com

When it comes to creating an effective retail environment, choosing the right shelving can make all the difference. Retail shelving is not only a functional element for organizing and displaying products, but it also plays a crucial role in shaping the overall look and feel of the store.

From traditional gondola shelving to Brooklyn-esque ladder shelves and wall-mounted units, there are a wide variety of shelving options available for retailers. Each type of shelving has its unique benefits, and selecting the appropriate type of shelving can have a significant impact on the store's visual appeal, organization, and overall sales performance.

In this blog post, we'll explore the various types of retail shelving and their benefits, along with best practices for optimizing their use in the store. Whether you're a small business owner or a seasoned retail professional, this post will provide valuable insights into creating an effective shelving strategy that enhances the customer experience and drives sales. Whether you're a retailer looking to install a new shelving system, or simply interested in the psychology behind store design, get in touch with New Zealand based interior designers Studio Sio for help with design and manufacturing of your businesses’ own custom shelving.

1.

Product Visibility: The shelving should allow customers to see the products clearly and easily, which can help increase sales.

2.

Accessibility: The products should be within reach of customers, with shelves at an appropriate height and depth for the products being displayed.

3.

Organization: The shelving should be organized in a logical manner, with products grouped together by type, category, or other relevant criteria.

4.

Flexibility: The shelving should be adaptable to changing product displays and seasonal promotions, allowing for easy rearrangement and customization.

5.

Branding: The shelving should reflect the store's branding, with signage and visual elements that reinforce the brand identity.

6.

Durability: The shelving should be sturdy and able to withstand the weight of products and the wear and tear of everyday use.

7.

Aesthetics: The shelving should be visually appealing and complement the store's overall design aesthetic, creating an attractive and cohesive look.

8.

Lighting: Lighting should be strategically placed to highlight products and create a welcoming atmosphere.

9.

Safety: The shelving should be designed with safety in mind, with no sharp edges or other hazards that could harm customers or employees.

10.

Cost: The cost of the shelving should be considered in relation to its functionality and durability, with a focus on finding a balance between affordability and quality.

By taking these considerations into account, retailers can create an effective shelving strategy that not only optimizes product display and organization, but also enhances the overall shopping experience and drives sales. Whether you're a retailer looking to install a new shelving system, or simply interested in the psychology behind store design, get in touch with New Zealand based interior designers Studio Sio for help with design and manufacturing of your businesses’ own custom shelving..